TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created content appearing in their timelines. This step comes as the company revealed that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global release. This development comes amid a rise in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on another major platform only show content made by AI. A significant portion of this output is classified as mass-produced AI material, a label for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million videos are added to the app daily, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI content they view by using the topic control setting in the platform and choosing “AI-generated content”. Further subjects that can already be modified under the filter encompass current affairs, clothing, beauty, and movement.
Platform Guidelines
The platform’s policies mandate users to label lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its community policies.
Furthermore, the platform will from now on attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This action is aimed to deter users from trying to bypass the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to create informative material about responsible artificial intelligence. This project will benefit non-profit groups focused on educating computer science.
Moderation Strategy
TikTok has supported its content review process, during debate over plans to lay off hundreds of safety staff in the UK. The company is set to reduce 439 jobs in its user protection department in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content ahead of it has to be seen by people. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
